IN A CONSTANTLY CHANGING MEDIA LANDSCAPE WE HELP BRANDS STAY CONNECTED.
EFECTIVA IS A FULL-SERVICE MEDIA AGENCY THAT IGNITES BUSINESS GROWTH BY CONNECTING CLIENTS TO MORE DIVERSE CONSUMERS.
WE USE DATA, PROPRIETARY TOOLS, AND UNMATCHED MULTI-CULTURAL EXPERIENCE TO ENGAGE CROSS-CULTURAL AUDIENCES FROM THE GENERAL MARKET TO THE MULTIPLE SEGMENTS THAT INTERSECT IT: HISPANIC, ASIAN, WOMEN, BLACK, AND MORE.
WE PUT THE “I” IN ROI
Our proprietary Attribution Model delivers the most profitable returns and removes all possible biases by utilizing both third-party data and our clients’ own.
FLUENT IN ALL MEDIA
Our proprietary Attribution Model delivers the most profitable returns and removes all possible biases by utilizing both third-party data and our clients’ own.
From Legacy to Digital, Grass roots to eCom, we manage most digital platforms in-house and provide clients real-time access to their buys, for transparency and collaboration.
GLORIA CONSTANZA
MEDIA CHIEF OFFICER
Gloria’s unique strategic vision and expertise in the Multicultural media space has been instrumental in the success of brands like McDonald’s, AT&T, AARP, Sears, Kraft, Bank of America, and the U.S. Postal Service, as well as the American success story of Tajín.
She was inducted into the Hispanic Marketing Council Hall of Fame in 2023, and has received the Medalla Cortes Award, the HMC Executive Media Planner of the Year Award and was honored with El Diario’s Mujeres Destacadas Award.
She currently serves on the HMC Board and the 4A’s Media Measurement Committee.
GLORIA CONSTANZA
MEDIA CHIEF OFFICER
Gloria’s unique strategic vision and expertise in the Multicultural media space has been instrumental in the success of brands like McDonald’s, AT&T, AARP, Sears, Kraft, Bank of America, and the U.S. Postal Service, as well as the American success story of Tajín.
She was inducted into the Hispanic Marketing Council Hall of Fame in 2023, and has received the Medalla Cortes Award, the HMC Executive Media Planner of the Year Award and was honored with El Diario’s Mujeres Destacadas Award.
She currently serves on the HMC Board and the 4A’s Media Measurement Committee.
ORNELLA COLAVECCHIA
INTEGRATED MEDIA DIRECTOR
ROSANNA URENA
MEDIA INVESTMENT DIRECTOR
Ornella began her career at Google, supporting users across platforms including Google Ads, Analytics, and Tag Manager. In 2019, she transitioned into campaign strategy and quickly rose to lead a team managing digital media for top CPG and real estate brands. She joined Efectiva in 2022, with a leadership role in digital media, overseeing all digital channels and managing over 15 platforms in-house from social media and programmatic to streaming and e-commerce.
Rosanna leads media buying at the agency with expertise and strategic focus. She joined d expósito & Partners in 2012, following a successful career on accounts such as AT&T, Verizon, and Sears. She has guided media execution and strategy for the U.S. Army, McDonalds, AARP, and major NYC agencies, delivering premium sponsorships. At Efectiva, she works on brands like Tajín, and multiple New York City agencies with a sharp eye on standout placements in entertainment and sports.
ROSANNA URENA
MEDIA INVESTMENT DIRECTOR
Rosanna leads media buying at the agency with expertise and strategic focus. She joined d expósito & Partners in 2012, following a successful career on accounts such as AT&T, Verizon, and Sears. She has guided media execution and strategy for the U.S. Army, McDonalds, AARP, and major NYC agencies, delivering premium sponsorships. At Efectiva, she works on brands like Tajín, and multiple New York City agencies with a sharp eye on standout placements in entertainment and sports.
ORNELLA COLAVECCHIA
INTEGRATED MEDIA DIRECTOR
Ornella began her career at Google, supporting users across platforms including Google Ads, Analytics, and Tag Manager. In 2019, she transitioned into campaign strategy and quickly rose to lead a team managing digital media for top CPG and real estate brands. She joined Efectiva in 2022, with a leadership role in digital media, overseeing all digital channels and managing over 15 platforms in-house from social media and programmatic to streaming and e-commerce.